Over a number of campaigns we created strategy, media assets, and buys to promote Malaysia as a tourist destination to Canadians. We worked through various partners, including F1 (Formula One) and Hard Rock Cafes. We have promoted this for 10 years with a focus on food, showcasing the multicultural diversity of Malaysia.
ClientTourism MalaysiaCampaignPromoting Malaysia as a travel destinationAudiences Canadian touristsAdventure seekers and sports enthusiastsFoodiesFood connoisseurs and culinary explorersCulturalCultural enthusiasts and travelers seeking authentic experiencesShare